Merano Wine Festival 2020

Back to the future of wine ..starting from its roots in Merano

Is there a better way to look to the future and celebrate our return to normal life than having a glass of good wine? Merano’s wine festival is ready to take us on a journey around the world via a selection of the best wines and culinary delicacies. Our boarding pass will be an elegant crystal glass. Let’s go!

Breath-taking mountains in the background, one of the most beautiful Liberty palaces in the Alps, the best wine producers from all over the world, and a delicious food selection. All we have missed and dreamed of in the past months will be waiting for us from 6 – 10 November in the stunning city of Merano.

The festival is an unmissable event for wine lovers, especially ones who want to discover new tastes from all over the world, while at the same time get up to date with all the latest news about cultivation techniques, grape varieties, and wine commerce. After Vinitaly was cancelled, a strong signal of resistance  has been spread by Helmuth Köcher, founder of this event, who has decided to fight Covid-19 risks with very detailed organization combined with strict hygienic and distancing rules, without losing the standards of glamour and elegance.

This festival is a real milestone in Italy, and the international panorama and strong values of the roots and historical value of wine, are always looking to the future. This edition will introduce many innovative changes, such as the creation of a digital lounge, the introduction of The Wine Hunter e-commerce, and the chance of attending online masterclasses. Now there are no excuses for missing these five days of full immersion into the world of Gods’ nectar!

While tasting Wine Hunter awarded wines combined with irresistible goodies, visitors will have the chance to discover all the secrets of this magical drink, starting from its roots, which are the main theme of this year’s edition. Conferences, masterclasses, forums, live talks, and laboratories will satisfy even the most demanding and curious taste explorers. 

Wine is also an art form, and it will be celebrated on the opening night of the festival at the stunning Teatro Puccini. During the Gala event of November 5, we will have a preview of “Wine Odyssey”, a movie project that will take us through wine’s history from its origin to its future. 

The most intrepid visitors will also have the opportunity to explore the heart of Merano thanks to many side events placed in the most stunning corners of the city and connected by a romantic promenade on Passirio river. 

I know you are already booking your tickets… see you in Merano!


Corso Liberta, 33
39012 Merano (ITALY)


6-10 November 2020



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